If you haven't seen the above ad it's because
Northeastern kids vandals Bruins fans are actually stealing them off the trolleys and bus shelters. Or so we're being told by a PR group that works for Versus (they asked for their name to be withheld... witness protection or something).
We're actually flattered Versus/PR group think we're influential enough to contact us about this. And hell, maybe we are. Who knows? Here's what the email said. Bold is us, not the PR group.
Hope you’re doing well. Wanted to touch base as VERSUS has been working with the NHL to kick off the season with a huge ad campaign. They’ve taken over buses and bus shelters in several cities throughout the month of October to promote the NHL on VERSUS. The campaign kicked off last week in Boston to coincide with the puck dropping on the 2010/11 regular season on October 7 as Zdeno Chara and the rest of the Bruins have teamed up with Versus to celebrate the return of hockey.
We actually just got word that it’s been such a big hit in Boston that the bus shelters are actually being vandalized throughout the city. Fans are taking apart the bus shelters (and vinyl players) and have been taking them home.
Overall cities included buses in Boston (T), Chicago, Minneapolis and D.C. and bus shelters in Boston, Chicago, Minneapolis and Philly
Here are some images of what the campaign in Boston looks like. Would love for you to post these on your site.
Let me know if you think you can use.
After the jump.... more Versus and Bruins stuff....